Pharma Trax is a project and subsidiary of Zauq Group, having a significant presence in Pakistan and the Middle East helping Pharmaceutical, Food, Dairy, FMCG, and Textile Industries by implementing innovative solutions.

Pharma Trax is a pioneer having implemented the first traceability projects of 2D Data Matrix in Pakistan, the most advanced digital solution of GS1 healthcare standards for the pharmaceutical sector.

We help pharmaceutical manufacturers to comply with the requirements of regulatory bodies by providing a one-stop solution of Tracking, Tracing and verification of all units of finished products on the Batch Level, Primary Packaging Level, Secondary Packaging Level and Tertiary Packaging Level; providing end to end traceability. Our solutions are adaptable to possible future requirements of regulatory bodies and can address problems like recall management, product uniqueness, genuine product assurance and region wise product usage tracking.

Track-trace-verify vision is beyond the printing modules, insures the right execution of all the printing and data management processes, and helps verification of the products on intelligent decision-making and rejection system. Helping pharmaceutical manufacturers from damaging brand equity by counterfeit products and safety for the patient in a digital World by delivering authentic and connected products. Tracking, tracing and verification processes provide better control over distribution channels optimising reverse logistics enabling recall effectiveness and 360-degree data visibility of pharma products in the supply chain. Giving more data for market insights, helping in better decision-making at the right time.