ABOUT US

Pharma Trax is a project and subsidiary of Zauq Group, having significant presence in Pakistan and Middle East helping Pharmaceutical, Food, Dairy, FMCG, and Textile Industries by implementing innovative solutions.

Pharma Trax is pioneer havingÂimplemented the first traceability projects of 2D Data Matrix in Pakistan, the most advanced digital solution of GS1 healthcare standards for pharmaceutical sector.

We help pharmaceutical manufacturers to comply with the requirements of regulatory bodies by providing one stop solution of Tracking, Tracing and verification of all units of finished products on Batch Level, Primary Packaging Level, Secondary Packaging Level and Tertiary Packaging Level; providing end to end traceability. Our solutions are adaptable to possible future requirements of regulatory bodies and can address problems like recall management, product uniqueness, genuine product assurance and region wise product usage tracking.

Track
Trace
Verify

Doing the right things, in right way at the right time

Supply Chain Visibility

Tracking, Tracing and verification solutions provide supply chain visibility of pharma products from manufacturer to End-User.

Serialization

Serialization enables item level or pack level uniqueness using an alphanumeric serial of up to 20 characters assigned to each pack.

Traceability

Traceability solution enables 360 visibility of pharma products enabling recall effectiveness, equally beneficial for all stakeholders.

Aggregation

Aggregation enables to achieve item level visibility in supply chain as unit of handling between most stakeholders is by the pallets or shipping cartons.

Track and Trace Platform

Track and Trace platform enables storage, management and distribution of serialization and aggregation data. It allows to track products at various stages of supply chain.

Anti Counterfeit

Traceability apps enable consumers to identify and track products using their own smartphones. Apps for Android, IOS to allow consumers to access traceability information.

Why Choose us

PHARMACEUTICAL REGULATORY SERIALIZATION REQUIREMENTS
Brand Protection
SALES TERRITORY MANAGEMENT
DISTRIBUTION DATA ANALYTICS
SUPPLY CHAIN VISIBILITY – EPCIS
SALES CAMPAIGNS TRACKING
ITEM LEVEL TRACEABILITY
PACKAGING LEVEL AGGREGATION

Strategy Development

We print Variable Data directly on Products, Packaging and Labels in Human Readable (Alphanumeric format) as well as Machine Readable (Linear, 2 D Barcodes, Data Matrix, QR Code Format) that provide identification and traceability information to consumers and we can effortlessly and reliably capture Machine-readable data using smartphones, handheld devices, industrial scanners and vision cameras.

We can print using all popular technologies like CIJ, Thermal Ink Jet, Thermal transfer, Laser marking etc.

We use RFID technologies for high-speed, non-line of sight data identification and traceability; we use a combination of RFID standards Like Low frequency (LF), High Frequency (HF) and Ultra High Frequency (UHF) depending upon the application.

We also use Near field Communication (NFC) a consumer RFID standard that allows us to communicate using consumer smartphones for Pharma Trax applications. RFID technology and Tag selection are done with the customer’s needs in mind to deliver a robust and functional solution.

We use industrial Imagers, scanners and vision systems to read machine-readable information in production, warehousing and distribution environments. It is used for Print Verification, Product movement at checkpoints and product visibility in warehousing and distribution channels.

We can integrate any imaging, scanning and camera system according to application.

Pharma Trax app enables consumers to Identify and Track products using their smartphones. We have mobile apps for Android, IOS, and Windows CE platforms to allow consumers to access traceability information; these platforms are used within the organization for more detailed functions like internal logistics, sales or distribution applications.

We can customize the apps to customer’s needs for applications like sales campaigns, data analytics, and distribution channel management. Genuine product check.

Pharma Trax Cloud provides the back-end data repository and reporting engine. It works with several of our checkpoint modules like printing, verification and apps to provide complete traceability applications.

We provide Pharma Trax Cloud as a hosted application (SAAS – Software as a service); we can discuss the possibility of having a licensed private hosting at the customer’s site for certain applications.

Pharma Trax is a one-stop solution for all your Track, Trace and Verification needs

7000+
Drugs Worth (Million PKR Secured)
200+
Production Lines
100%
Satisfaction
70+
Happy Customers